I will explain how to describe form factors of single-trace half-BPS operators in planar N=4 super Yang Mills theory using the T-dual Wilson loop picture. After reviewing earlier results for operators in the stress-tensor multiplet, I will present the dual Wilson loop description for the so-called MHV form factors of half-BPS operators. The general proposal relates these form factors to the matrix elements of a null periodic super Wilson loop with outgoing states composed of zero-momentum scalars. I will present perturbative tests of this description at weak coupling. I will then explain how to obtain exact result at finite coupling in the collinear limit using the Wilson loop Operator Product Expansion. I will conclude with general comments and speculations about form factors of unprotected operators such as the Konishi operator.