Online user privacy and tracking have been extensively studied in recent years, especially due to privacy and personal data-related legislations in the EU and the USA, such as the General Data Protection Regulation, ePrivacy Regulation, and California Consumer Privacy Act. Research has revealed novel tracking and personal identifiable information leakage methods that first- and third-parties employ on websites around the world, as well as the intensity of tracking performed on such websites. However, for the sake of scaling to cover a large portion of the Web, most past studies focused on homepages of websites, and did not look deeper into the tracking practices on their topical subpages. The majority of studies focused on the Global North markets such as the EU and the USA. Large markets such as India, which covers 20% of the world population and has no explicit privacy laws, have not been studied in this regard....More
Paper
Dataset